For the past 25 years, "Belle Cose," which translates to "Beautiful Things" in Italian, has been more than just our name—it's been a symbol of our identity and a promise to our customers. Our story has its roots stretching back over 30 years, evolving from stores named Good Goods to Goodie2shoes, then to VandeWaters, before finally settling on the name Belle Cose name in 1999. Because of your support, our stores have flourished and grown with the intention of bringing beauty and joy into your lives.

However, life threw us a curveball—a legal challenge concerning our name's similarity to another business. After two years of legal battles, we've chosen a path that allows us to focus on what we truly love—bringing you beautiful things. Rather than continue in court, we've decided to rebrand as "Belle Shops."

This change feels right to us. Like our very first store in Jackson Hole, our expansion across multiple states reflects our growth and this new name embodies that spirit perfectly. It's not just a name; it's a reflection of our journey, resilience, and commitment to serving you, our valued friends and loyal customers.

We take this moment to extend our heartfelt thanks for your unwavering support of Belle Cose over the years. Your loyalty has meant the world to us. We invite you to continue the adventure with us at Belle Shops.

Together, let's keep Living Life Beautifully.

With gratitude,

Jane & The Belle Shops Team

Over the next 30 days watch for store signage, packaging, social media and e-mail rollouts.

Everyone associated with the company is very nice, knowledgeable and helpful. The store is well curated which makes shopping easier and fun.

Tracy

I love to visit this beautiful store every time I’m in town. It never disappoints. I’ve outfitted my homes with so many of their table top and décor merchandise. I’ve even purchased gorgeous pieces of jewelry. The staff are always friendly and very helpful.

Dian

Ordering from a wedding registry was fast

and easy!

Connie